Hi. I'm Sam.
I design products that people depend on.
For the last three years, I've been at SureCost, a B2B purchasing platform processing millions of pharmaceutical transactions annually.
Growing up, I watched my family's farm fail. Not from lack of effort, but from financial decisions we didn't fully understand. My dad went from running a business to working as a park ranger to keep us afloat. That experience taught me that financial systems aren't neutral. They're designed in ways that exclude people who need them most.
Good design can change that. Whether it's helping small pharmacies avoid closure or making complex purchasing decisions manageable, I build systems that level the playing field. When stakes are high and resources are tight, design isn't optional.
I own projects end-to-end: from research and strategy through design, development collaboration, and launch. I specialize in making complex financial and operational decisions manageable across purchasing platforms, compliance dashboards, and enterprise systems where stakes are high and margin for error is low.
Testimonials
"His empathy for the user is why Sam designs solutions that users love—simplifying complex workflows, decluttering data visualizations, and improving navigation. He embraced AI to make rapid iteration with customers and internal teams a reality."
"Sam brings a rare combination of strong communication, deep attention to detail, and a genuinely kind, collaborative approach. ...He is the kind of teammate who elevates the entire team."
"He has been an incredible partner to work with over the past three years. His ability to educate and enable others, especially through Figma, is a huge force multiplier for our team."
"Understanding good design practices beyond just making attractive UI. Sam strives to understand the problems and the goals of both the user and the organization at large and keeps that in mind during all design and validation phases."
