Shipped
ParkPlay Charlotte
An iPhone app I designed and built in SwiftUI with Claude Code, then tested with real players and launched on the App Store.
App Store
- builds in 28 days of work
- 12
- testers in the closed beta
- 10
- real bookings by testers
- 5
Sam BaqueraSenior Product Designer
Helping people make confident decisions with their money.
I turn dense numbers into screens people can act on. As the first and only product designer across four engineering teams at SureCost, I shaped how pharmacies buy, track and stay compliant.
Fairmark PharmacyNon-compliantNeeds you today
Rebate at riskSource ratio 61%Vendor · Tier 2
Buy3morecasestokeepyourrebate.
- $48k accrual pendingThe rebate money is on its way.
- Off-contract: $12.4kYou paid more than you had to.
- WAC +3.1%The list price went up.
- Status
- Open to full-time roles
- Based in
- Charlotte, NC · Remote, Eastern Time
- Experience
- 3+ years in product design
- Focus
- Fintech and healthtech
Results
From the case studies
Recurring revenue
$12.5M
Up from $6M
Up from $6M in one year. Purchase Manager and the modernization work I led helped grow it.
Compliance case studyPharmacies signed
2,000
IPC
in IPC, a national buying group that signed because of Purchase Manager.
Compliance case studyStarting an order
2 clicks
Down from 5+
Down from 5 or more, on the role-based home page.
Enterprise case studyCustomer pull
200
C-suite demo
locations in the pharmacy system that asked me to present the redesign to its C-suite.
Enterprise case study
Four problems worth solving.
Each story starts with the people who had the problem and ends with what changed for them.
- The Compliance Insights dashboard in Purchase Manager
Making Compliance Make Sense
Helping businesses avoid closure from agreements they didn’t understand.
$18K
rebate shortfall caught before the month ended.
- The Split Requisitions list in SureCost, with each requisition showing the worksheets under it
Untangling the 340B Split
Designing how one hospital order splits across purchasing channels, for a market where every hospital talks.
Outcome
Reached staging and was demoed to customers. One order, split across 340B, WAC and GPO.
- The role-based home page built for a C-suite user
Designing for Enterprise Confidence
Earning enterprise credibility after being laughed out of sales rooms.
<5s
to get back to work after signing in.
Before: up to 2.5 minutes
- ParkPlay’s Home screen and a Clanton Park court with a reservation in progress
Building the App the County Didn’t
Shipping my own iPhone app after booking courts kept derailing plans with friends.
10s
to book a court in 2 taps.
Before: about 3 minutes on the county’s site
| Project | Role | Timeline | Status | Result |
|---|---|---|---|---|
| Making Compliance Make SenseSureCost · 7 min read | Solo designer | 12 weeks | Shipped, First phase of Purchase Manager | $18K rebate shortfall caught before the month ended |
| Untangling the 340B SplitSureCost · 6 min read | Sole designer | Not stated | Staging, Demoed to customers, not fully shipped | No launch numbers. It did not fully ship. |
| Designing for Enterprise ConfidenceSureCost · 6 min read | Solo designer | 6 weeks | Demoed, At the SureCost Insights conference | <5s to get back to work after signing in, down from up to 2.5 minutes |
| Building the App the County Didn’tParkPlay Charlotte · 7 min read | Designer and developer | 28 days of work | Live, On the App Store | 10s to book a court in 2 taps, down from about 3 minutes |
I build what I design.
From accessible design systems to an app on the App Store. I prototype in code, so engineers react to the real thing instead of a static mockup.
Prototypes in code
363
documented iterations of a Figma Make prototype for the Enterprise redesign.
EnterpriseTested with engineering
Hours
not days, to iterate on the 340B flow, with a working prototype in code that engineers could react to.
340BAI in the workflow
3×
what I could design for four engineering teams, with two custom GPTs I built on SureCost’s design system in February 2025.
AboutDesign system
3 to 1
sprints for a new page, once design and engineering worked from the same WCAG 2.1 AA components.
AboutFour habits I bring to every project.
- 01
Find the person behind the numbers
Every screen is someone making a money decision with something on the line.
Seen in Making Compliance Make Sense - 02
Make it make sense
If it needs a glossary, it isn’t done. People should read their money in their own words.
Seen in Making Compliance Make Sense - 03
Show what matters first
Lead with the answer. Everything else waits one click away, not in the way.
Seen in Designing for Enterprise Confidence - 04
Keep what works, fix what doesn’t
Test with real people, keep the version that works, and say what I’d fix next.
Seen in Building the App the County Didn’t
Examples 1 to 3 use sample data from the card at the top. Example 4 is from the Compliance story.
People I’ve built with.
His empathy for the user is why Sam designs solutions that users love.
Dickinson MerrinDirector of Product Management, SureCostHis ability to educate and enable others, especially through Figma, is a huge force multiplier for our team.
Muthu BalakrishnanLead Software Engineer, SureCostSam brings a rare combination of strong communication, deep attention to detail, and a genuinely kind, collaborative approach. … He is the kind of teammate who elevates the entire team.
Austin BushProduct Manager, SureCost
Open to full-time roles
Let’s build something meaningful.
I’m looking for a senior product design role on a team that builds financial or health tools people depend on.
sam@baquera.design