Find the person behind the numbers
Every screen is someone making a money decision with something on the line.
Seen in Making Compliance Make SenseSam BaqueraProduct Designer
Helping people make confident decisions with their money.
I turn dense numbers into screens people can act on. As the first and only product designer across four engineering teams at SureCost, I shaped how pharmacies buy, track and stay compliant. That work helped grow recurring revenue from $6M to $12.5M.
Problems worth solving
Each story starts with the people who had the problem and ends with what changed for them.
- 01 · SureCost
Designing for Enterprise Confidence
Earning enterprise credibility after being laughed out of sales rooms.
6 min read
- 02 · SureCost
Making Compliance Make Sense
Helping businesses avoid closure from agreements they didn’t understand.
7 min read
- 03 · SureCost
Proving Modernization Was Possible
Navigating constraints to redesign SureCost’s core experience fast.
7 min read
- 04 · ParkPlay Charlotte
Building the App the County Didn’t
Shipping my own iPhone app after booking courts kept derailing plans with friends.
7 min read
How I think
Four habits I bring to every project. Follow one money card from a rough question to a tested design.
ExampleIllustration only, not client work
Make it make sense
If it needs a glossary, it isn’t done. People should read their money in their own words.
Seen in Making Compliance Make SenseShow what matters first
Lead with the answer. Everything else waits one click away, not in the way.
Seen in Designing for Enterprise ConfidenceKeep what works, fix what doesn’t
Test with real people, keep the version that works, and say what I’d fix next.
Seen in Building the App the County Didn’tExampleIllustration only, not client workNot client work
The details people noticed.
Five features from the stories above, and the moment each one was built for.
People I’ve built with.
“His empathy for the user is why Sam designs solutions that users love.”
Dickinson MerrinDirector of Product Management, SureCost“His ability to educate and enable others, especially through Figma, is a huge force multiplier for our team.”
Muthu BalakrishnanLead Software Engineer, SureCost“Sam brings a rare combination of strong communication, deep attention to detail, and a genuinely kind, collaborative approach. … He is the kind of teammate who elevates the entire team.”
Austin BushProduct Manager, SureCost
Let’s build something meaningful.
I’m looking for a product design role on a team that builds financial tools people depend on.
sam@baquera.design