Samuel Baquera
Senior Product Designer
Charlotte, NC · sam@baquera.design · baquera.design · linkedin.com/in/samuel-baquera
Summary
Senior product designer who turns dense financial and health data into clear, plain answers. For nearly three years I was the only designer at SureCost, across four engineering teams. My work there helped grow recurring revenue from $6M to $12.5M. I build what I design, from accessible design systems to production front end.
Experience
Product Designer, baquera.design
Feb 2026 – Present
Contract design and build for startups
- Shipped iOS app to the App Store with SwiftUI and Claude Code.
- Cut court booking from 3 minutes to 10 seconds, with live payments.
- Contributing front end code to active production codebases.
Product Designer, SureCost
May 2023 – Jan 2026
HealthTech SaaS for pharmacy procurement
- Led 0 to 1 Purchase Manager, signing a 2,000-pharmacy buying group.
- Helped grow ARR from $6M to $12.5M in one year.
- Designed compliance dashboards that caught an $18K rebate shortfall.
- Built WCAG 2.1 AA design system, cutting pages from 3 sprints to 1.
- Sole designer on Struts to React migration, rebuilding 60% of pages.
- Designed role-based dashboards: 5+ clicks to 2 to start an order.
- Built two custom AI design agents, tripling team capacity.
Customer Advocacy Specialist and Design Mentee, OnePay
Dec 2021 – Jan 2023
FinTech SaaS for modern banking
- Helped scale user support during Walmart acquisition.
- Mentored under a Senior Product Designer through the product development cycle.
- Researched 400+ user cases after the launch of an app rebrand.
- Identified trends in support tickets to guide product improvements.
Skills
Design: Product Strategy, User Research, Design Systems, Accessibility (WCAG 2.1 AA), Data Visualization, AI Prototyping, Front End (HTML, CSS, Tailwind), AI-Assisted Coding
Tools: Figma, Cursor, Claude, Jira, Dovetail, GitHub, Maze, Mixpanel, Xcode, Lovable, Framer, Slack
Education
Bachelor of Science, Oral Roberts University · Product Design, Memorisely